Summary of the Project:

This project involved rethinking and redesigning the MyBat ecommerce experience, with a focus on the homepage structure, customer account flows, product registration journey, and contact page experience. MyBat sells phone cases, chargers, screen protectors, car mounts, power banks, earbuds, and related mobile accessories across major device categories, so the redesign aimed to make browsing easier, strengthen brand trust, and improve post-purchase usability for returning customers. The work included a homepage redesign and restructuring, redesigned log-in/sign-up flows, a more intuitive account dashboard, a clearer product registration experience, and an improved contact page that better supports customers through email, live chat, and business information.

Client Name and Industry:

MyBat, Mobile Accessories and Ecommerce Industry.

Date of Completion:

July 2026.

Objectives:

• Redesign the homepage to better showcase MyBat’s product ecosystem, including cases, chargers, screen protectors, camera lens protectors, car mounts, power banks, and audio accessories.

• Restructure the homepage to improve product discovery, category clarity, and conversion across a large accessory catalogue.

• Redesign the log-in and sign-up experience to make account access feel more modern, seamless, and trustworthy for ecommerce users.

• Improve the customer account dashboard so users can more easily manage orders, saved details, and post-purchase actions such as product registration.

• Redesign the product registration flow to reduce friction and make warranty/support-related actions easier to complete.

• Improve the contact page by making support options, contact details, and business information easier to find and use.

Challenges:

• Organising a large and diverse catalogue of mobile accessories in a way that feels clear and scannable rather than crowded or overwhelming.

• Balancing promotional merchandising with usability, so featured products and campaigns could stand out without hurting navigation or product discovery.

• Creating a more cohesive experience between storefront browsing and account-based actions such as log-in, sign-up, dashboard access, and product registration.

• Designing a dashboard that supports practical customer needs while staying aligned with the visual language of a consumer ecommerce brand.

• Simplifying the contact experience for users who may need different support paths, including live chat, email, and direct office information.

Results:

• Delivered a more structured and conversion-focused ecommerce experience centred on clearer navigation, stronger merchandising, and improved usability across key touchpoints.

• The redesigned homepage better supports discovery across MyBat’s broad catalogue, helping users understand the brand’s range of products and shop by need more easily.mybat+1

• The updated authentication, dashboard, and product registration flows created a more complete customer experience beyond the storefront, supporting both acquisition and retention.

• The improved contact experience made support pathways more visible and actionable, reinforcing customer trust through clearer communication and easier access to help.