Notes on UX, product and design
Case studies, research methods and practical lessons from my work as a product designer, covering UX research, e-commerce, EdTech, design tools and motion. A new article every Tuesday.
See my portfolio or get in touch if you are hiring or have a project.
Designing EdTech onboarding and subscriptions: what 48 students told me
How a survey of 48 students, six interviews and eight usability sessions shaped the onboarding, verification and subscription flows of an EdTech platform.
Card sorting before pixels: how one study shaped what shoppers searched for
In the TSSC Shopify redesign, I tested the information architecture with card sorting before designing screens. A month after launch, the top searches matched it.