Notes on UX, product and design
Case studies, research methods and practical lessons from my work as a product designer, covering UX research, e-commerce, EdTech, design tools and motion. A new article every Tuesday.
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Card sorting before pixels: how one study shaped what shoppers searched for
In the TSSC Shopify redesign, I tested the information architecture with card sorting before designing screens. A month after launch, the top searches matched it.